The Artist: Elana Joelle Hendler

Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company must be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

Next up, Elana Joelle Hendler founder of home decor company, EJH Brand.

Elana Joelle Hendler

Elana Joelle Hendler


What is your company?

My company is EJH Brand. We’re an eco luxury candle and home decor company based in Los Angeles. It’s an art-driven brand, featuring a collection of black and white hand drawn artwork from a series of pen drawings that I created featuring wildlife.

What inspired you to start the company?
I started my company during a time in my life where I felt that I need to go out on my own and really test out the waters to find out what I’m made of.

How many employees does your company have?
Two in-house and we have up to 10 outsourced locally.

When did your company launch?
I founded EJH Brand in 2010 but didn’t launch product on the market until January 2013.

What are your favorite sites/blogs you check daily?
I probably spend the most time on and

What’s the most difficult part about running your own business? How do you overcome those challenges?
The most difficult part about running my business is that I’m doing it by myself. I am working to overcome by exploring the possibilities of fundraising over the next year.

What’s the most rewarding part about running your own business?
The most rewarding part is when a perfect stranger walks up to me or sends me an email to tells me how much they appreciate my work. Creative work is so personal and it’s very special to know that someone you’ve never met has selected your products to put in their home environments or to give as a gift to someone they care about.

What’s one word of advice that you’d like to offer to anyone starting their own company?
Buckle up! Absolutely nothing can prepare you fully for what you will inevitably learn on the road. There will be ups and downs and challenges that might just blow your mind. The important lesson I’ve learned is to allow yourself to soak up the good moments, even if just for a short while before you plow into the hard stuff again.

What keeps you motivated?
Oh, man. Well, I would say generally speaking motivation is something you naturally have or you don’t. For me, it was that once I started, I couldn’t imagine it not moving forward so I wanted to do everything in my power to make it happen. When I have moments of burnout, it’s not always that simple. I think the lesson learned is to find the right professional support so that you don’t have to motivate yourself to do work that isn’t supposed to be yours to begin with. When you’re matched up with the right role in your company, it’s a lot easier to stay motivated.

What is your latest obsession? Restaurant, beauty regimen, workout, ect.
My new couch! I think there comes a time when you spend so much time working over a period of several years that something in you shifts, and there’s no place you’d rather be than cuddled up to a cozy couch watching your favorite shows.

What women in LA inspire you?
There are so many! Laura D Schwartz Muller from Four Point Design is such an inspiring lady! You should check her out!

Company website:

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