Archive of ‘#Like A Boss’ category

The Life Coach: Shereen Thor

 

Shereen Faltas, founder of Awaken Your Rebel

Shereen Thor, founder of Awaken Your Rebel

When life hands you lemons, you make lemonade, right? Right. What about when life starts pelting you with lemons like an automated tennis ball throwing machine? That’s when it’s time to call in for back up.

Awaken the Rebel is Shereen Thor’s brainchild that helps individuals approach their struggles in a more manageable manner and teaches clients how to turn those challenges into a positive force. She’s warm, energetic, and although she doesn’t exactly embrace the title “life coach”, she does fall somewhere in between a trainer and a therapist. I wanted to better understand who makes a good candidate for Shereen’s services and how a life coach can be helpful.

What do you do as a life coach? 

The word life coach just seems so cheesy lol, but honestly it’s a pretty good label. If you think about a coach for a soccer team, they are on the outside of the field so they can help the players see their blind spots and room for improvement. They have a different vantage point and can basically help the teammate achieve a win more effectively. This is essentially what I do for my clients in their lives.

They come to me with a particular objective in mind whether that’s starting a business or achieving a relationship goal…and I help them get there by becoming their ally and guide.

Coaching is different than therapy in the sense that it tends to take a more spiritual approach. I believe my clients are the experts in their own lives and that they are perfect whole and complete just as they are. Michelangelo was asked how he creates these amazing sculptures and he answered, “I see the angel in the marble and carved until I set him free.

On an invisible level, this is what I do for my clients.

What type of people do you help?

I mostly help people who are unhappy in their office jobs to Awaken to their Highest Calling and build a badass business and lifestyle they love.

What chain of events led you to become a life coach?

I was on the verge of turning 25 and felt utterly disenchanted with my own life. I remember thinking, “I followed all the rules, got a degree, got the job, even got the house…and I feel like THIS?!”

It was in that moment that I realized that following the rules imposed upon us by society doesn’t necessarily lead to happiness. So I went to my first personal development seminar, quit a masters degree program and opted to start doing stand up comedy.

That was the start of my own rebellion towards the direction of my dreams. As I was doing comedy I continued taking personal development classes and basically became an inspiration junkie. I got certified as a life coach and in Neuro Linguistic Programming.

While I was doing all this I started to gain notoriety in comedy and got scouted by MTV and E! I then realized that I was more interested in helping people have the awakening and leading them to their bliss than I was interested in making people laugh.

So I quit comedy & founded Awaken The Rebel, a movement that helps people to stop settling for less and rebel into the direction of their dreams. It is very satisfying work, and through it I have answered my highest calling. And that’s the story of how I became a life coach.

LOL Life Coach 2012 Summer Kick-Off Workshop

 

 

 

 

 

 

 

 

What are signs that someone needs a life coach?

Great question. Some signs are that they are feeling like life hasn’t chopped up to all they hoped it would be. They struggle with relationships and maintaining healthy connection. They feel dread when they wake up for work. They struggle with money consistently. They don’t feel like they have a voice. They don’t feel supported in their lives by their friends or family. This list could go on and on, but you get the point.

What is the most popular reason people seek your professional guidance?

They dislike working for someone else and wish they could be doing more meaningful work.

What is your process for helping these people?

I take them through a 5 step process from point A which is figuring out what their highest calling is, to point B which is launching their own service based business or movement that is their soul’s expression of their work in the world. Here are the steps:

  1. Awaken to your purpose
  2. Your Hero’s Journey
  3. Connect with your Clients
  4. Become the CEO of your dreams
  5. Launch your movement

What are a few simple things people can do right now to get themselves on the right path?

Start listening to themselves over others. That is the BIGGEST and most important step. One step further and equally important is to take action on what that voice is telling them. And if they REALLY want to solidify this change, they will illicit support in the form of a coach or a like-minded individual who is on the same path.

What do you think holds most people back from achieving success? How do they over come it?

What holds most people back from achieving success is fear. Fear of success, fear of failure, fear of knowing themselves, fear of facing uncomfortable emotions, fear of trusting themselves, fear they will look stupid, fear they won’t look good, fear they won’t be right and the list goes on.

The only way to overcome fear is to grab your balls and do it anyway 😉

Whatever it takes for you to do this, whether that’s hiring a coach or having an accountability partner…it is the single most important factor to your soul’s satisfaction is your willingness to move forward even if you are uncertain of where that will take you.

Shereen_Faltas_Awaken_Your_Rebel

Tell us about a success story.

I have a client who found me on twitter. He was hating his job and dreamed of being a life coach. He was inspired by my no bullshit style of coaching and ended up joining my rebel forever membership. I got to know him and be on his path. He then decided to fly out to my annual live event Awaken The Rebel Live. He had a huge awakening similar to the one I had when I attended my first personal development seminar. He then went on my Rebel Retreat and had ANOTHER transformational experience where he broke up with a woman who wasn’t really supporting him on his journey. He then coached with me one on one and started to move toward that elusive dream of becoming a coach. He started to build a team. Together we discussed who he is and developed his brand and movement. He now is the founder of Bold Without Apology coaching and is the leader of his team. One year later he flew out to my annual event again, but this time with his team members in tow. So they now have their own awakenings and are stepping into their power as a result of his leadership.

This is the stuff that gets me juiced. He started by feeling disgruntled and disappointed, hired a coach, ditched old patterns and people that didn’t support where he was growing into, and founded a badass movement. That’s pretty much how it all happens in a nutshell.

As you can see the consistent theme with him is that he continued with the coaching. Often times it’s like hiring a personal trainer for your physical health. You need to pay money for it so that you have skin in the game. You need someone to hold you accountable and help you workout better than you would alone.

It’s the same with coaching, you need to have skin in the game, you need to be accountable to stay consistent and get results, and you need a coach or mentor who can guide you towards the life that you want to create.

Website: Awaken The Rebel

The Floral Artist: Gaige Clark

Gaige Clark, founder of Spruce LA

Gaige Clark, founder of Spruce LA

Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company must be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

 

 

What is your company?
Spruce is a flower company that specializes in the care, design and packaging of flowers, plants, and botanical products.

What inspired you to start the company?
I love flowers, plants, business and numbers. Since the age of five I have always wanted to run my own business.

How many employees does your company have?
Between Spruce NYC and Spruce LA and Spruce Botanicals, we have twelve employees.

Spruce-submerged-mini-orchids_525x350How is your company different from your competition?
Spruce is different in that we have created a brand that is easily distinguishable from our competition. I created a new way of designing flowers called “New England Garden” the flowers look like they are growing out of the container, and they dry in there. Our arrangements are made to be sustainable. Our packaging and our store design also sets us apart as well as we have a clean, fresh and modern approach to everything we do.

 

 

 

 

What are your favorite sites/blogs you check daily?
I check out The Huffington Post, Justin Vivian Bond’s pages, and any site with cute animal videos.

What’s the most difficult part about running your own business? How do you overcome those challenges?
The most challenging aspect of business is when I am away from the stores, trying to have employees not text and facebook at work. The best way to overcome this is to make sure everyone is happy, creatively challenged, and interested in being an integral part of growing the company.

Spruce-Floating-Roses_350x525What’s the most rewarding part about running your own business?
The ability to be in a state of constantly creating new forms of flowers and plants.

What’s one word of advice that you’d like to offer to anyone starting their own company?
Please love what you do, have a light heart and a sense of humor, stay strong in your principals, be brave, kind, and loving.

What keeps you motivated?
I love my life thanks to Spruce. It keeps me going and is challenging in a delightful way. And, my employees feel like my extended family. Without them I am nothing. My main man Omar in New York, and Lars and Anna in LA.

What is your latest obsession? Restaurant, beauty regimen, workout, ect.
My latest obsession is developing a new art form as I started creating Plantsuits. It is a suit and headdress made entirely of plants and flowers.

What women in LA inspire you?
Hands down Tara Kolla of Silverlake Farms. She has paved the way for the sustainable agriculture and small farm movement in LA. We buy her flowers and are a part of her CSA. A true pioneer, wonderful heart, and creative talent. I have been blessed to get to know her over this past year.

Website: http://www.sprucela.com

Spruce-Garden-Pot_350x525

The Fabulous Financial Planner: Brittney Castro

Brittney.Headshot.1_350x525Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company must be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

Next up is Brittney Castro, founder of Financially Wise Women, who is guiding professional and entrepreneurial women to financial freedom in a fun and nonintimidating way. While Brittney feels a responsibility to educate women on finances, she doesn’t take herself too seriously. When she’s not attending to her duties as a financial planner or writing for financial media outlets like Daily Worth, you can find her posting fun Friday dance-offs on her fb page or on set taping her latest rap music video and rapping about what every hip hop artist raps about– money, of course.

What is your company?
Financially Wise Women. We are a financial planning firm specializing in working with professional entrepreneurial women.

What inspired you to start the company?
After working four years at Ameriprise Financial, a large financial planning firm, and three years with LPL Financial, an independent broker/dealer, I launched Financially Wise Women as a registered investment adviser, offering advisory services in the state of California. I focus my practice on helping people like me: busy professional and entrepreneurial women who are passionate about life. We are a solution to a problem. The problem being a lack of financial planning firms specializing in working with the unique challenges and needs of women. A place for women to learn about money in a simple and fun way and feel empowered making financial decisions for themselves and their families.  A place to inspire them to live their best lives using their money. To help women create a positive, loving relationship with their money and empowered them to earn more, save more, pay off their debts faster and invest in themselves and their financial future.

Financially Wise Women continues to grow and allow me to help even more individuals through my financial planning practice, online money class, YouTube channel videos, public speaking engagements, and live workshops.

I believe FWW is the company that will change women’s financial lives for generations to come. To be the leading financial planning firm and be a pioneer in the financial industry to create the much needed change to serve women in a holistic, innovative and modern way.

What’s the most difficult part about running your own business? How do you overcome those challenges?
Managing all the moving parts and the cash flow challenges my business faces as I continue to grow and expand my company. I overcome any challenge by believing in myself and seeing it all as one big game I get to play and have fun with. It makes any challenge, big or small, seem doable which is the mindset you need when being a business owner.

What’s the most rewarding part about running your own business?
Teaching people about money and learning how I’ve helped them in their own financial lives and inspired them to go after their dreams and goals in life.

What’s one word of advice that you’d like to offer to anyone starting their own company? 
Trust yourself. You are more powerful than you think and have the ability to create and overcome anything in life, regardless of where you’ve come from.

What keeps you motivated?
My spiritual path and vision for the future. Ultimately for me it’s all about living a happy,
fulfilled life and Financially Wise Women is just an arena I get to play in that allows me to grow, expand, change and evolve on this journey of life and for that I am very grateful and blessed.

What is your latest obsession? Restaurant, beauty regimen, workout, etc.
Well, I’m definitely known for a lot of obsessions in life. Currently, I’m obsessed with coffee with steamed cashew milk. I was a big almond milk girl until I recently discovered cashew milk. So yummy! I’m also obsessed with dancing, all types, kick boxing and the color purple.

What women in LA inspire you?
Lately, its been the teen girls and college women I’ve meet through my recent speaking and workshop gigs. It is incredible to see how at such a young age, girls are creating businesses that change the world and have so much heart behind why they are doing what they are doing in life. Just this week I taught a teen money class, and one girl already had her own successful non-profit since she was 14 years old! The next generation is very smart, savvy, well-rounded and aware of the bigger meaning of life. I’ve always been an optimist and seeing what we as humans can create in the world always blows me away.

Website: http://www.financiallywisewomen.com

Changing How We Do Insurance: Mindy Lamont

Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company must be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

Next up is a woman who is changing how we view the insurance industry. Meet Mindy Lamont founder of The Insurist.

Mindy Lamont

Mindy Lamont

 

What is your company?

The Insurist is a modern day insurance agency with a focus on efficient technology and transparent communication. I like to say we’re a blend of the best of old world insurance agency management and new world technology. We create solutions for humans and companies with a need for life, health, disability and long term care insurance. And we do this without all the typical artifacts of the insurance industry (the suits, the cufflinks, the shoes). We’re real people who want to do business with real people. I recently heard an advertising company describe themselves as “owned and operated by refuges of large agencies” and that’s EXACTLY who we are.

What inspired you to start the company?

Oh gosh…is there a politically correct way to say bu***hit? I’ve been in the industry for a long time and have been blessed to work with only the finest. But. There are flaws in the industry that make it its own worst enemy at times and I wanted to do it without those flaws. And I have always dreamed of getting back to being an owner. I was 19 when I was in corporate management, and although it was GREAT for me and my future, it’s not of my same soul. I wanted to create a place where people who want to do good work with good people are given the space to do just that…without the time suck of endless meetings and corporate politics. I wanted to create an insurance agency where reality could be kept simple and fun. Most people don’t think of the word fun when they think of insurance products, but I say it’s possible.

How many employees does your company have?

We’re at five today and growing. If I had kept all who have showed up, we’d be at eleven. I’m really intent on keeping a culture of transparency, drive, fun, and creativity.

How is your company different from your competition?

It’s going to be hard to honestly answer this one without offending anyone, but we are quite different from the typical demographic of the industry. More than anything, I believe our approach to marketing and our branding is what sets us apart. If you compare our sites with our peers you’ll immediately see what I mean.

What are your favorite sites/blogs you check daily?

I try to stay out of the industry sites because there’s a lot of unnecessary noise there. That said, I do frequent LifeHealthPro.com and log on to the carriers sites first thing every morning to check the status of underwriting. The Kaiser Family Foundation has great information available on healthcare reform if you’re in to that sort of thing. Most of my blog reading is about nutrition and health: The Simple Veganista and Food Babe are two of my regulars. I’ve been a Seth Godin fan for years and when I want a good laugh I go to The Bloggess.

What’s the most difficult part about running your own business? How do you overcome those challenges?

The roller coaster of entrepreneurial life. You have to have the stomach for it or you’ll crumble. My best tools for overcoming the mental strain are good nutrition, yoga, and time spent with those I love. Having an awareness for when I need to focus some time on those three things is the hard part…but I’m making progress. I think.

What’s the most rewarding part about running your own business?

Owning your own life. The upside of the roller coaster is having complete control over your own life. While you may work twice as much as a non business owner, you get to choose when you put in those 60+ hours per week.

What’s one word of advice that you’d like to offer to anyone starting their own company?

Research.

What keeps you motivated?

I’m having a ball. And I have no personal plan B. When I started The Insurist I was operating with a plan B. I hit a rough patch and, oddly, a former colleague called the next day about working together. I took the offer. It lasted three days and went down in a ball of flames. And then I knew I had no plan B and this was it. The pace of progress accelerated from there and hasn’t slowed down.

What is your latest obsession? Restaurant, beauty regimen, workout, ect.

Orange Theory Fitness. One just opened a five minute walk from my house and I love the workout.

What women in LA inspire you?

Sophia Amaruso. I love what she’s doing with her life, her business, and her community. There are not enough girls in this world with her level of moxie. I’ve also been a big Jane Wurwand fan since I heard her tell a story of handing an employee a tooth brush and saying “here’s our dental plan.” It takes a lot of courage to stand behind that and to have your people follow you through it. She’s done that and has built an amazing thing with Dermalogica and all the company does.

What’s your website address?

theinsurist.com is our home site, but we’re rolling out new web properties all the time as we enter new markets. Check out insuremomtoo.com. It’s our latest obsession!

The Artist: Elana Joelle Hendler

Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company must be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

Next up, Elana Joelle Hendler founder of home decor company, EJH Brand.

Elana Joelle Hendler

Elana Joelle Hendler

 

What is your company?

My company is EJH Brand. We’re an eco luxury candle and home decor company based in Los Angeles. It’s an art-driven brand, featuring a collection of black and white hand drawn artwork from a series of pen drawings that I created featuring wildlife.

What inspired you to start the company?
I started my company during a time in my life where I felt that I need to go out on my own and really test out the waters to find out what I’m made of.

How many employees does your company have?
Two in-house and we have up to 10 outsourced locally.

When did your company launch?
I founded EJH Brand in 2010 but didn’t launch product on the market until January 2013.

What are your favorite sites/blogs you check daily?
I probably spend the most time on CNN.com and SocialMediaExaminer.com

What’s the most difficult part about running your own business? How do you overcome those challenges?
The most difficult part about running my business is that I’m doing it by myself. I am working to overcome by exploring the possibilities of fundraising over the next year.

What’s the most rewarding part about running your own business?
The most rewarding part is when a perfect stranger walks up to me or sends me an email to tells me how much they appreciate my work. Creative work is so personal and it’s very special to know that someone you’ve never met has selected your products to put in their home environments or to give as a gift to someone they care about.

What’s one word of advice that you’d like to offer to anyone starting their own company?
Buckle up! Absolutely nothing can prepare you fully for what you will inevitably learn on the road. There will be ups and downs and challenges that might just blow your mind. The important lesson I’ve learned is to allow yourself to soak up the good moments, even if just for a short while before you plow into the hard stuff again.

What keeps you motivated?
Oh, man. Well, I would say generally speaking motivation is something you naturally have or you don’t. For me, it was that once I started, I couldn’t imagine it not moving forward so I wanted to do everything in my power to make it happen. When I have moments of burnout, it’s not always that simple. I think the lesson learned is to find the right professional support so that you don’t have to motivate yourself to do work that isn’t supposed to be yours to begin with. When you’re matched up with the right role in your company, it’s a lot easier to stay motivated.

What is your latest obsession? Restaurant, beauty regimen, workout, ect.
My new couch! I think there comes a time when you spend so much time working over a period of several years that something in you shifts, and there’s no place you’d rather be than cuddled up to a cozy couch watching your favorite shows.

What women in LA inspire you?
There are so many! Laura D Schwartz Muller from Four Point Design is such an inspiring lady! You should check her out!

Company website: http://www.ejhbrand.com

The Marketing Maven: Laurel Mintz

Laurel Mintz

Laurel Mintz

Starting your own company is no joke. For many, it requires taking a leap into the unknown which can be scary. #Like A Boss is a salute to women brave enough to go off on their own and build a company from the ground up. There are two qualifications for being profiled on #Like A Boss. First, your company has to be your primary source of income. Second, you had to have been the founder or co-founder of the company. These women mean business and were willing to put their careers on the line to prove it. They handle their companies with authority and finesse. LIKE A BOSS.

First up, Laurel Mintz, founder of Elevate My Brand.

What is your company?
Elevate my Brand (EMB) is a creative marketing agency dedicated to elevating brands and companies globally. EMB works with both emerging and established brands to develop and execute successful marketing strategies. Whether you are re-branding, taking your first steps into digital media, launching a new brand or product, or are in need of high-level strategy, EMB is the agency that will exponentially increase your visibility and profitability.

What inspired you to start the company?
Pure ignorance…just kidding. I was thrown into the business world because of a sick parent and when he was able to step back in, I started looking back into the corporate world. I quickly realized it didn’t resonate for me anymore. So I started consulting before I even knew what consulting was and it evolved into an agency.

How many employees does your company have?
8

What are your favorite sites/blogs you check daily?
Thrillist
Barkpost – I’m a sucker for cute dog stories
Huffington Post
Who What Wear
EaterLA

What’s the most difficult part about running your own business? How do you overcome those challenges?
The most difficult part is making everyone happy at the same time. People have such unique personalities and so many factors pulling on them every day that it makes communication challenging. Managing personalities of both clients and our team is a high wire act. Some days we have it perfected and can even juggle while doing it, other days we fall down, but we always get back up again.

What’s the most rewarding part about running your own business?
Knowing that I built something from nothing and that I am in control of my own destiny. People say that running your own business is risky, but it’s actually not when you think about it. I’m the only person who can fire me…how many other people can say that?

What’s one word of advice that you’d like to offer to anyone starting their own company?
Make sure you have an advisory board that you can really go to with hard questions and who will support you, and make sure that they have built similar or relevant businesses to yours so that your learning curve is dramatically shortened. And don’t skimp out on lawyers fees. Get your contracts straight, it will save you so much time and headache in the long run…sorry that’s 2.

What keeps you motivated?
Knowing that I am really helping people and their companies. We get flowers or a thank you card probably once a week. That makes me feel like we are doing a good job and that I am living my purpose. The kinds of clients we work with is also a great motivating factor. From non-profits to new food and beverage or fashion brands, every company we work with we truly believe in. I also love the idea that I am employing people and helping to impact their lives, that’s hugely satisfying. And on days where I’m not motivated, I look at my puppy Miso who comes to the office with me every day and I’m reminded…I have things pretty good.

What is your latest obsession? Restaurant, beauty regimen, workout, ect.
My latest obsession is Heir Atelier’s Makeup Prep…It has changed the way my skin looks and I am getting compliments on it like I used to 10 years ago. I’m also obsessed with Virgin Raw’s Bee Panacea.

What women in LA inspire you?
You of course!! I also love women who are making a difference like Shelly Ulaj with Women Empowered and Ferial Moloo who is changing the digital retail gaming space. My advisor Dianne Jefferies VP of Global Supply Chain at PVH is a rock star too. There are so many incredible women it’s hard to pick a few but those are the top of mind ones right now.

Company website: http://www.elevatemybrand.com/